Current Trends

Posted: April 7, 2012 in Uncategorized

The evolution of the broader societal and cultural changes that the technology landscape makes possible has altered current trends in social organizations. Online community resources have proven to be exceedingly efficiant at connecting people to one another and to socially influential leaders who hold common ideologies (Godin, 2008, p. 1). As a result of this, these leading authorities are creating online demographic changes and producing dynamic, personalized computer-mediated communities. Baym (1993, p.148) concludes that individuals who generate high-volume online activity are shaping and influencing the way organizations are dealing with the social world.  And as these communities continue to grow and the need for specific information dissemination intensifies, so do the innovations to handle increasing online traffic. For example, with the development of a markup language like XML, information can now be transported and stored. Unlike HTML, XML was designed to be self-descriptive and thus enable the user to locate data more efficiently (Bosak & Bray, 1999, p. 89). As a result, individuals who are using current social bookmarking sites, such as del.icio.us, are creating a power law distribution of tags within a crowd- sourced community of users to locate top performing websites and predict the current trends in social organizations (Halpin, Robu, & Shepard, 2007, p. 220). 

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