Posted: December 2, 2012 in Uncategorized

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If you have any doubt that consumers can change the food supply, you need only look to a few events earlier this year: Starbucks stopped using dried insects in their drinks after an online petition with just 6,500 signatures urged them to do so. Grocery stores removed pink slime from products after another online petition with over 200,000 asked for the same. And when social media took on the King, asking Burger King to go cage-free with their eggs and pork by 2017, the company agreed. Why? Change is being made by the power of Social Media.




Posted: October 25, 2012 in Uncategorized


I,Pencil by Leonard E, Read, is in my opinion, one of the most thought-provoking essays I have read in a long time. One statement in particular has really stood out for me. The statement, “Leave all creative energies uninhibited” is an exceedingly profound declaration that speaks to generations. Furthermore, it raises a very important and extremely relevant question. Do we willingly or otherwise give up our fundamental freewill to those with corporate and political agendas?

The idea of our thoughts and attitudes continually being shaped and molded by the very people that we have entrusted to have our best interests at heart may be a hard pill for the general public to swallow-and for good reason. The very notion of any system of government that threatens our autonomy should always be at the forefront of any public-sphere discussion or debate. However, in a liberal civilization “the principles of freedom: the sanctity of private property, individual liberty, the rule of law, the free market, and the moral superiority of individual choice and responsibility over coercion”, may be an antiquated and naive concept. For better or worse, and if history is any indication, the reality may very well be that our behaviors, actions, and perceptions are carefully and precisely regulated. Sadly, this is not, at least in my opinion, the major basis for concern.

The existence of this phenomenon is not in question here. The question of how it came to be is. Are those with commercial and state power taking control over our decision-making process, and by that very definition, our fundamental freedoms or are we voluntarily giving it up to them because of our own erroneous notions of inadequacy or apathy?

Never could a more profound lesson be written by such a humble instrument.


Posted: September 26, 2012 in Uncategorized
What would be the role of organizational communication in this interconnected world?There is this incredible insurgence of mass culture ideology and collaboration. And as we increasingly continue to interconnect on a global scale, maybe how we define who we are will change as well. I am not entirely sure how this will happen, but perhaps the lines we have drawn between cultures will be blurred. Furthermore, we may even get to a point where we share a common culture. What form of culture, again, I am not sure. It may be safe to assume it will be a digital one.

Maybe the question should be, “Will we have to redefine the very premise of organizational communication?”


Posted: September 18, 2012 in Uncategorized

Although one should be aware of the negative implications of a limited cultural perspective, I agree with the notion of metaphors. Cultural metaphors can reflect fundamental values and thought processes of a culture. In many instances, they can be grounded in commonly shared ideology and cultural constructs.  And in many cases, are unavoidable.

It would be virtually impossible to process the mass amounts of detailed information needed to fully understand a culture. Additionally, it would be naïve to believe that individuals could store and recall the staggering amounts of multi-layered facets of any culture at any given time. Cultural metaphors can deliver a quick, memorable reference point of understanding which may provide a catalyst for further inquiry.


Posted: September 17, 2012 in Uncategorized

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The power of the media is to incite our emotions and then to use those very emotions to serve their corporate interests. The media’s aspirations to intellectually appeal to the population seems to be an antiquated concept. It is no longer a question of whether the product or service does the job. The public has to be shamed, tempted, or frightened into buying something we never really knew we needed in the first place.

The good news here is that we have the power to change the system. We are the ones on the receiving end of all of this after all. We just need to stop believing all this absurdity and find the things that truly make us happy.

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In the assessment of the application of the enthymeme in argumentative composition, the writer’s main point is the conclusion of the enthymeme. Furthermore, using enthymemes allows writers to amend unsupportable and unclear claims in argumentation. A partial solution may be provided by illustrating that the enthymeme remedies organizational problems in arrangement of composition.

Emmel, Green, and Gage each describe what an enthymeme is. Emmel states that enthymemes create a level of realization and intention in discourse by moving individuals between ideas and the connections in relationship to those ideas (Emmel, 1994, p. 138). Green describes enthymemes as a logical necessity that provides writers with structured discourse (Green, 1980, p. 623). Gage argues that enthymemes represent the rhetorical conditions fundamental in all compositional decisions by using every aspect of logical, ethical, and emotional proof in their construction (Gage, 1983, p. 39). Although Gage and Green share similar opinions on logical invention and process, it is at this position that Gage’s stance differs from that of Green’s in that the enthymeme functions in emotional and ethical argument and not solely rooted in logic whereas Emmel’s focus is on the enthymeme as a pedagogical tool for the process of discovering and shaping argument through dialogue.

Although similar terms are being addressed by the authors, they go on to state their differing accounts of the role the enthymeme has in creating composition. Emmel contends that the enthymeme enables writers to be aware of the inherent connections and thought processes involved in the complete composition of a paper (Emmel, 1994, p. 133). Green describes enthymemes as a pedagogical instrument to help students structure and control the development of composition (Green, 1980, p. 624). Gage contends that the enthymeme strategically develops the process of construction of an entire essay by providing essential logic and structure in arranging the parts of a composition (Gage, 1983, p. 39). Green believes that the enthymeme allows writers to develop compositional argument. However, Gage believes that the enthymeme permits writers to logically arrange their ideas until the composition’s conclusion. Unlike Gage and Green, Emmel places more importance on the conceptualization capabilities of the enthymeme as a teaching tool for composition than in the process of constructing of a logical paradigm.

The issue of common errors in composition that an accurate understanding of enthymemes can resolve is further cause for debate. Emmel claims that enthymemes provides direction and clarifies discourse by offering two relevant propositions that disclose a crucial relationship of one premise supporting the other (Emmel, 1994, p. 134). Green believes that rhetorical problems occurring from the use of predication in composition eventually becomes repetitious and mundane because they lack cohesion and ultimately fail due to the writer’s failure to use verbs of consequence or influence (Green, 1980, p. 630). Gage asserts that the use of verbs that do not predicate the terms in an enthymeme produces an illogical sequence of stages that creates repetition and an inability to arrive at a conclusion in composition (Gage, 1983, p. 44). Contrary to Emmel, Green and Gage discuss the task of the enthymeme and how various verbs respond effectively or ineffectively in practical discourse.

So it follows at least with Emmel, Green and Gage, that the enthymeme allows writers to ground terms in the development and arrangement of argumentation in composition because the process of creating enthymemes compels writers to identify redundancies, circular arguments and incomplete thought processes.


Emmel, B. A. (1994). Toward a pedagogy of the enthymeme: the roles of dialogue, intention and function in shaping argument. Rhetoric Review, 13(1), 132-149. Retrieved from

Green, L. (1980). Enthymemic invention and structural prediction. College English, 41(6), 623-634. Retrieved from

Gage, J. T. (1983). Teaching the enthymeme: invention and arrangement. Rhetoric Review, 2(1), 38-50. Retrieved from

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The evolution of broader societal and cultural changes that the technology landscape makes possible has altered current trends in social organizations. Online community resources have proven to be exceedingly efficient at connecting people to one another and to socially influential leaders who hold common ideologies (Godin, 2008, p. 1). As a result of this, leading authorities are creating online demographic changes and are producing dynamic, personalized computer-mediated communities. Baym (1993, p.148) concludes that individuals who generate high-volume online activity are shaping and influencing the way organizations are dealing with the social world.  And as these communities continue to grow and the need for specific information dissemination intensifies, so do the innovations to handle increasing online traffic. For example, with the development of a markup language like XML, information can now be transported and stored. Unlike HTML, XML was designed to be self-descriptive and thus enable the user to locate data more efficiently (Bosak & Bray, 1999, p. 89). As a result, individuals who are using current social bookmarking sites, such as, are creating a power law distribution of tags within a crowd- sourced community of users to locate top performing websites and predict the current trends in social organizations (Halpin, Robu, & Shepard, 2007, p. 220).

Tags may cause ambiguity of meaning. Various words can have more than one meaning and thus be too vague for the intended purpose of the user.

This report provides a partial solution in the form of an exposition of the current trends in social organizations online among those committed to reporting about it.

This report was conducted by using, a social bookmaking web service.  Top ranked online social organization blogs were, reviewed, and placed into specific categories. Google Trends, a service that analyzes traffic for search terms, was used to identify the top performing categories. The following categories registered the highest signal.

•           Blogging, 1.00

•           Online Marketing, 0.82

•           Online PR, 0.16

•           Online Brands, 0.1

•           Social Media use, 0.02

These five categories were entered in Google Trends to perform a rule of 5s analysis. Upon the completion of this examination, the following top three categories were chosen for this report: Blogging, Online Marketing, and Online PR.

A well-established blog may help influence an audience

Blogs may help create mass interest and disseminate information. In order to generate a persuasive social media campaign, users may need to present their blogs as social-marketplace products – delivering relevant and entertaining information to the online community (Stanford, 2012). However, for many online users, starting a blog may seem overwhelming. When starting out, individuals tend to absorb an unnecessary amount of irrelevant information which may distract from them from their social media objectives. In addition, individuals may hold the misconception that a self-hosted blog is necessary for online community growth (Thampy, 2012). To ensure progress, users may require a clear, measurable, and specific purpose for a blog. Understanding of the how, what, who, and why of their online goals may help to grow readership and conversation rates (Terry, 2012). Using blogs to create content that attracts like-minded people may be an effective initial step way to becoming a leading authority on an idea or niche.

Social networking has revolutionized the way online businesses market themselves

The methodologies of traditional marketing are in decline. The antiquated practices of pitching products or services are being replaced by the concept of delivering informative and valuable information to potential online prospects. Content marketing, through blogs, social media, online press releases and viral videos, may provide a strategic pattern of providing this relevant data on a consistent basis (Acevero, 2012).  It may be the responsibility of brand managers, communications professionals, and marketers to utilize influential social media resources to understand the social demographic and how the markets are affected. In addition to helping the online community connect and communicate, new social media services such as Klout and PeerIndex can rank online users’ influential potential to the community they are connected to. Additionally, brands are realizing the marketing values of these current services which may help organizations identify connected and pertinent social network users (Solis, 2012). ). In order to generate online consumer interest, businesses are using various persuasive techniques. First, individuals may have to establish credibility in their niche to their subscribers.  Once credibility has been formed and a favourable response is obtained, businesses may react with addition valuable information (John, 2012). The strong sense of obliged integrity that stems from reciprocity may be a powerful dynamic to increase online sales.

Public relations may have no choice but to comprehend the changing online communication landscape

Throughout history, the public relations industry excelled at building demand by using scarcity tactics. However, with the growth of social media, the idea of limited information channels has become obsolete. According to Defren (2012), there are currently thousands of legitimate sources online and PR industries may have to change their strategies to cope with an overabundance of content. In addition, increasing online discourse for businesses may prove challenging. With the constant influx of information that the social web provides, individuals’ attention to any one story may be limited. Furthermore, businesses that wish to provoke adverse publicity for the purpose of increasing online traffic, may not be worth the investment and may ultimately damage the organization’s’ reputation (Lightell, 2012). Even when the intentions of an organization are to incite positive publicity, there may still be a negative backlash. There is abundance of clinical research that states individuals have a predisposition to focus on the negative. When McDonald’s created a social media campaign welcoming customers to share their favorite experiences at their restaurants online, patrons as well as animal rights activists were quick to disclose their negative stories (Byrne, 2012). Organizations may consider reserving time in PR to evaluate and test the advantages and disadvantages of new technologies.

This sample suggests that social bookmarking may be an effective strategy to organize life and work in online environments. Tags can be indexed by Web-based bookmarking services and are able to help online users discover and organize new content. In addition tagging can create communities of users and locate leading authorities with similar interests.


Defren, T. (2012, March). The pr industry’s death-defying pivot [Web blog post]. Retrieved from

Byrne, C. (2012, March). We are all standing on digital quicksand [Web blog post]. Retrieved from

Lightell, T. (2012, February). The myth of bad publicity [Web blog post]. Retrieved from

Godin, S. (2008). Tribes: we need you to lead us. New York: Portfolio

Baym, N. K. (1997). Interpreting Soap Operas and Creating Community: Inside an Electronic Fan Culture. In S. Kiesler (Ed.), Culture of the Internet (pp. 179-208). Mahwah: Lawrence Erlbaum Associates, Inc. Retrieved from

Halpin, H., Robu, V., & Shepherd, H. A. (2007). The complex dynamics of collaborative tagging. Paper presented at the Proceedings of the 16th international conference on World Wide Web, Banff, Alberta, Canada, pp.211-220. Retrieved from

Bosak, J., & Bray, T. (1999, May). XML and the Second-Generation Web. Scientific American, 280 (5), 89-93. Burton, G. (1996-2003). Silva. Retrieved from

Stanford. (2012, March). The dangerous but popular mindset that could cripple your blog [Web log post]. Retrieved from

Thampy, A. (2012, March). How to overcome the “i wish” mentality and start a blog [Web log post]. Retrieved from

Terry, L. (2012, March). You published a blog post. now what? [Web log post]. Retrieved from

Acevero, S. (2012, March). Is content marketing overrated? [Web log post]. Retrieved from

Solis, B. (2012, March). Report: the rise of digital influence and how to measure it [Web log post]. Retrieved from

John, J. J. (2012, March). 5 Psychological techniques to get readers to subscribe & buy your product [Web log post]. Retrieved from